Frequently Asked Questions - Performance Based Advertising Network, Lead Generation, Customer Acquisition, CPA, CPC, CPM, Coregistration - Performace Based Advertising Network, Lead Generation, Customer Acquisition, CPA, CPC, CPM, Coregistration



What is AdZacta? AdZacta is an online advertising affiliate network. We created a virtual marketplace that enables advertisers/merchants to post their offers and for publishers/affiliates to market to those offers via the web-all through our managed web portal. What is an affiliate network? An affiliate network is a system of advertisers/merchants and publishers/affiliates who are tracked and managed by a central portal. A Publisher will promote a merchant's offer via their website, newsletters, search engine marketing, opt-in email and various other methods. How much does it cost to join the AdZacta Network? It’s free for publishers to join the AdZacta Affiliate Network. All publishers will be required to go through an approval process prior to acceptance. Under normal circumstances, advertisers will be required to prepay for the first month of business until a relationship is established. Prepayment is required initially because we prepay our Publishers for new accounts. A $5,000.00 deposit is an average rough estimate for an average initial deposit. How do Advertisers join AdZacta.com? It is a very simple process: advertisers can click on any “Sign Up As An Adertiser” link throughout the site to sign up as an advertiser. How do publishers join AdZacta.com? Publishers can sign up by clicking on any “Sign Up As A Publisher” link throughout the site to sign up as a publisher. How do I select campaigns to run and check my commission status? When your AdZacta account has been approved, you will then receive login information. This login information will permit you to access the AdZacta network. Through our turnkey user friendly web portal, you will be able to check real-time statistics. You can also view and manage all available campaigns. We also provide numerous other tools. What creative options does AdZacta support? Adzacta will work directly with our advertiser to provide e-mail, website, search, newsletter, pop-ups, text-links and coregistration campaign options to exceed all of your internet advertising needs. When will I receive payment for commissions earned? AdZacta will pay our publishers on a 30 day cycle. We send out checks around the 15th of each month for commissions earned during the prior 30 day period. What is an advertiser? An advertiser, merchant or retailer, is an entity that primarily sells their products or service online. They also accept payments online and fill customer orders. Advertisers partner up with web publishers to promote their products and services. The Publisher will place the advertiser’s ads, text links, or product links on their websites or include them in opt-in email campaigns and search listings in exchange for commissions for leads generated or sales. What is a publisher? A publisher, affiliate or reseller, is a company that promotes the products and services of advertisers in exchange for commissions on leads generated or sales. A publisher will display the advertiser's ads, text links, or product links on their website, in opt-in email campaigns, or in search listings. Publishers are paid a commission by advertiser when a website visitor takes a very specific action like filling out a form, subscribing to a service or making a purchase (cost per sale). What is an agency? An online advertising agency is a company that specializes in brokering third party offers. What is performance-based marketing? A good example of performance based marketing is when an advertiser pays for the actions taken by a consumer as they take place in real-time on the web, rather than paying in advance for ad space. Any type of rev-share advertising program where publishers receive commissions for generating a sales lead or an action that results in a sale for the advertiser would classify performance-based marketing. What is online advertising? Online advertising is a cost effective method of promoting one's products or services via the internet. Popularity of internet advertising is growing in leaps and bounds year after year. Some of the more successful types of online advertising are rich media advertising, permission email advertising, affiliate marketing, contextual advertising and coregistration. How are online advertising results tracked and calculated? Popular methods of calculating online advertising payment are Cost Per Visitor (CPV), Cost Per Acquisition (CPA), Cost Per Lead (CPL), Cost Per Click (CPC), Cost Per Thousand (CPM), and Cost per Conversion. Internet marketing is tracked in various ways, however tracking pixels are the most common method. What are the most common ways to purchase online advertising? The three most common ways to purchase online advertising are cost per thousand (CPM), cost per click (CPC), and cost per acquisition (CPA).	What type of company would benefit from online advertising? The simple answer is any company, large or small, offering a product or service can benefit immensely from online advertising. Online advertising levels the playing field by allowing companies with smaller marketing budgets to compete with the larger ones. Online advertising has the potential to transform a smaller company into the next Fortune 500 Company! What is custom online lead generation? Online lead generation is the process where online advertisers will push qualified internet traffic to a specific website or landing page resulting in the prospect submitting information which is known as a sales lead. What is cost per acquisition (CPA)? Cost per acquisition is the online advertising calculation which only registers valid sales leads. For example, a prospect is driven to a landing page or website. The user then fills out a form, and submits the form. This is known as a sales lead. The advertiser will only pay per this agreed action, with any restrictions clearly stated beforehand by the advertiser. What is cost per lead (CPL)? Cost per lead and cost per acquisition are one in the same. It is another calculation that allows an advertiser to only pay per action taken by the prospect. In this scenario, the action would be when the prospect fills out a form and the lead is submitted. What is cost per click (CPC)? Cost per click is an online advertising calculation that allows an advertiser to pay only when visitors click on their specific ad. Advertisers can bid whatever they are willing to pay for a click. As an advertiser, you don't even need to be the highest bidder to receive traffic. You can cap the amount you spend daily, weekly and monthly. What is cost per thousand (CPM)? CPM is a metric used for online advertising where a rate is set for every thousand impressions of graphical ads. Any company that sells advertising will guarantee an advertiser an agreed price per every one thousand impressions (number of times a graphical ad is clicked through, downloaded and viewed by visitors). For instance, if an internet marketing company has a CPM rate of $15 and guarantees an advertiser 100,000 banner impressions, they will charge $1,500. What is CPA (cost per action)? CPA is a metric for online advertising where a rate is set for every action that is taken by a user. What is coregistration? Coregistration is a marketing tool that allows direct marketers to pinpoint their specific consumer base. Through this coregistration process an advertiser will acquire permission-based information through a registration process. What is search engine optimization (SEO)? Search Engine Optimization is the process of substantially improving the quality and overall volume of traffic to a website from the search engines through natural, organic or algorithmic search results. What is permission email marketing (Opt-in)? Opt-in email advertising or permission email advertising is a method of advertising by electronic mail where the recipient of the advertisement has agreed to receive the communication in advance. It is one of several ways developed by marketers to eliminate the illegal aspects of email marketing. What is a commission payout? Commission payout is the amount of funds to be paid to a publisher for a verifiable action, such as selling an advertiser's products and services on a publisher's website. What is a click-through (click)? A click-through is the action a prospect takes when they are referred from a website through a text or graphical link or advertisement and is taken to another website. Click-through ratios are the percentage of clicks for the number of advertising impressions that are displayed. What is an impression? An impression is the specific viewing of the advertiser’s banners, links, or products on the Internet. What is a conversion rate? A conversion rate is the percentage of visitors who go through a certain action. The action that determines a conversion rate will be determined by the advertiser and could be a sale on the advertiser's website, a lead form, or another predetermined action. Does AdZacta.com offer customer support? Yes, AdZacta has an amazing customer support staff. They are knowledgeable and dedicated to solving problems. Our customer support team is available 24/7 to answers emails and from 8:00 am to 8:00 pm (Eastern Time) Monday through Friday.
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